Attract More Customers |
There are lots of ways you will already be generating traffic and leads including face-to-face networking, PR, traditional media advertising, cold-calling and direct mailing
I specialise in, Search Engine Optimisation (SEO) and Social Media Marketing because SEO and SMM both work so well together. Put simply, it's a process that involves customer research, creating value and then Going To Where Your Customer Are.
Why You Should Use Search Engine Optimisation
Search Engine Optimisation put at its simplest is...
- making your web site "search engine friendly" so that you rank highly on Google for your chosen terms
- creating lots of high quality links to your site
Because nobody really knows how Google decides if a page is "friendly" or not, a lot of the SEO consultants work is experience and research-based.
SEO enables you to monitor and evaluate how much value for money you are getting for your advertising budget.
Why You Should Use Social Media Marketing
With Social Media Marketing (using Blogs, Facebook, Wikis and more) you are connecting with your customers and building your brand, solving problems and opening conversations with potential customers. It also contributes to your SEO efforts.
Why You Need To Watch Out For Sharks
Because they will bite you.
Being number one in Google is big business. There are lots of SEO companies that guarantee you a number one listing in Google for a price. Often these companies use thousands of web sites all pointing at your site to increase the number of links to your site. This is called link-farming.
If Google suspect your company of using link farms they remove you from their results. There have been a number of cases where even high profile companies have been found out and blacklisted. Being blacklisted is a risk many companies are willing to take but it is surprising how many companies unknowingly pay handsomely for an SEO company to take that risk with their company and brand.
(If you suspect your competitors of using link farms, we have tools to help "out" them)
I don't want to scare you but it is ironic that one SEO company threatened someone with doing their work for free.
Why You Need To Watch Out For Even More Sharks
They will keep biting you.
Maybe it's because I'm from Yorkshire, but the very idea of paying for Search Engine Marketing, or Google Adwords advertising month on month is slightly galling. Whilst there is a role for Google Adwords (and others) I prefer to focus in what are called the organic results.
Unlike link farms and Google Adwords organic results are results that just keep on giving.