Creativity

Creativity is over-rated, often left to "the creatives" who are normally painfully fashionable and do the creative stuff. I consider myself to "be creative" because given a pen I can knock out a passable cartoon but experience has taught me that my best work has always been when I'm working in a group. Hell, my best work as an innovation consultant has always done by the group but nobody seems to mind.

I believe creativity, the kind of creatiity you can use to take your business to the next level, isn't some innate ability you either have or don't but a series of simple processes that you can go through. These processes are simply enought and almost guarantee valuable outputs. Processes such as...

• Breaking the inertia that inhibits experimentation and research
• Ensuring the proper feedback loops and collaborations occur
• Making sure information is maleable, shapable, controllable.
• Regular exposure to new ideas and approaches
• Empowering people
• Having some fun and taking risks

All the above exercises can be embedded into doing real work, making your site more usable and attracting more visitors.

If you'd like to begin on a programme of real work with creativity thrown in, Contact Us.