Reputation Management

Reputation Management should not be about damage limitation and fire-fighting negative comments about your company in blogs and forums. If it is then maybe it's time to do something else.

Reputation Management is simply engaging with this whole Social Media revolution in a manner that makes it easy for you work effectively. Reputation Management tools, like our Engagement Engine, should enable you to:

• Locate happy customers and find ways to reward their evangelism. A little love goes a long way.
• Research your customers opinions and idea. They are "out there" and happy to share their wants and beliefs, you'd be crazy not be listening
• To Being Seen To Be Listening. Many companies don't listen to their customers. The very least a modern consumer expects is that you can "be seen to be listening". With good reputation management tools, a customer asks a question and no matter where it is, you are there being helpful.
• Finding the customers who didn't know that you were the answers to their questions and needs. Most of world hasn't heard of you but every day thousands of people have an itch you can scratch. They obviously haven't found you yet so you'd better go looking for them.

Reputation Management is all about putting in place tools that support you in finding potential customers more easily. Google can't help you here because it a search engine that ranks results by authority or how important each page seems and not by neediness.

Reputation Management is about Being There and maybe more importantly, Being There First!